Created as part of the 2008 back-to-school campaign for Taubman's upscale shopping centers, YearbookYourself.com allowed users to upload a photo of themselves and be morphed into yearbook photos from the 50s, 60s, 70s, 80s and 90s. -All while learning about the fashions and stores available at their nearest mall.
Total number of visitors: 15 million+
Avg time spent on site: 10 minutes, 38 seconds
A second version launched in 2009 with added features and an iPhone app. The site was covered on more than 45,000 sites/blogs and media, like USA Today, Tech Crunch, ESPN, VH1’s Best Week Ever, The Early Show on CBS and Late Night with Jimmy Fallon. And many celebs embraced it including Lance Armstrong, Scarlett Johansson and Evan Williams (of Twitter), who used his Yearbook Yourself photo as his profile picture.
Yearbook Yourself was awarded three Webby Awards (in 2009 and 2010) as well as the 2010 Adweek Buzz Award in the online category.
See how it worked in the video below.